Thursday, 12 March 2015

Tomato to Zomato

White shirts will attract ketchup like magneto attracts iron. – Food law #

You can’t help it, when starting with a food quote is trending.  A decade ago all I knew about food was ketchup and that ketchup was good on anything, sometimes even on ketchup and today I am hooked up on zomato before and after every meal out.

The second gen of food revolution is here, where we love to try recipes even from leftovers. Cookery shows are telecast on prime time and they give channels their maximum TRPs. Chefs are the latest celebrities and at times even poster boys, a smiling face is half the meal.


It is not mindless eating. We eat healthy; diets are upgraded to six small meals, no more starving. Yogas and workouts are giving way to foods that heal, power foods they call it. Organic shops are put up at every noticeable corner. Green tea, Kombucha, bubble tea share space with filter coffee in our daily beverage list. Even water is no more plain, they are flavoured with lemon, strawberry, cinnamon, tulsi and what not. Mom adds millets to dosa batter, dad lectures on antioxidants and bro sends link about tasty sprouts. Never has food been the talk of the town like it is now. Cooking has become a family affair. Toddlers are taught not to waste food. Schools take trips to organic farms, conduct cookery competitions and hold community lunch on Sundays.

Now microwave beeps are ringtones. A best seller is called “who moved my cheese?”.  The recent blockbusters are called- Pizza, Jiggirthanda, Lunchbox, Un samayal araiyil and Kalyana samayal sadam. Love, respect and craze for food is truly unconditional. Shopping for food is a therapy. A bubbly foodaholic friend of mine can’t resist cakes and excuses herself each time saying it is somebody’s birthday somewhere today, so let’s celebrate.

Personally I can’t remember when exactly did the transformation from a picky eater who had an aversion for food become the food lover who is crazy enough to write about it. Maybe it was the hungry days spent standing in endless queue in hostel for that  so called dosa, or maybe it was those early days of cooking when sambar became thokku and oats got burnt and still had to be consumed, or maybe it was those magical days when mom loves your rasam, friends crave for your pomegranate -bhujia-raita, or maybe it is the day you cook up a whole meal and feel like you are back from a jog on a beach, messed up hair, sweaty and salty, curried palms, aching legs but with that twinkle in the eyes  that inspires you to install a mirror in the kitchen or upload a kitchen selfie.


The next best thing to eating food is talking about it. We are all in a relationship, with food, for all it asks for- is to STAY HUNGRY, STAY FOOLISH. (Oh yeah, it all started with the apple)